Last week, a new initiative launched called “Soften the Fck Up“.
My buddy Gavin has written a great post about this new initiative to get men to accept that it’s OK to soften up and admit when things aren’t going well.
I met with one of the founders Ehon Chan last week and had a fabulous chat with him about the issues we (men) face and how ‘Soften’ is attempting to change things. It’s related to the decision behind why Raz, Robbie & I started Riding4aCause. I hope theres an opportunity to combine the 2 in the future!