One of my biggest gripes is waiting for content to load on a website. To make matters worse, a lot of the time the status message in my browser says “waiting for xxx.yyy.com”, the links to ads/stats sites are slowing down your own content!
I realise that online ads are one way to get a revenue stream to your website,but I believe you fail should your content be ‘waiting’ for the ad server/applets/pics/whatever. Your content should take pride of place and be the first element to show up. If this is not happening on your website, then it’s time you looked at things seriously and ask what it is you want people to know, experience, walk away with after interacting with your website.
Your content is why people/customers are visiting your website – don’t turn them away by not giving them what they want as quickly as possible!